> ## Documentation Index
> Fetch the complete documentation index at: https://docs.blubash.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a bulk messaging campaign in BluBash

> Step-by-step guide to creating, configuring, and launching a bulk messaging campaign in BluBash, including scheduling and audience filtering.

Creating a campaign in BluBash takes you through a guided setup where you define the campaign details, choose a sending channel, select your audience, and compose the message. You can send immediately or schedule it for a later date and time.

<Steps>
  <Step title="Open the Campaigns section">
    In the left-hand sidebar, click **Campaigns**.
  </Step>

  <Step title="Start a new campaign">
    On the Campaigns screen, click the **New Campaign** button.
  </Step>

  <Step title="Add campaign details">
    Fill in the basic information for your campaign:

    * **Name** — How your campaign will be identified in the platform.
    * **Description** — The purpose of your campaign. This field is optional.
    * **Sending speed** — How many messages can be sent per minute.
    * **Send now or schedule** — Choose **Send now** to start the campaign as soon as you finish the setup wizard, or choose **Schedule** to set a specific date and time to reach your audience.

    <Warning>
      Very high message sending rates can result in restrictions on your channel. Set a sending speed appropriate for your connection type.
    </Warning>
  </Step>

  <Step title="Choose the sending channel">
    Select which connected channel will be used to send the campaign messages.

    <Info>
      If you are using a **WhatsApp Business API** connection, you must use a **Template** message to ensure all messages are delivered successfully.
    </Info>
  </Step>

  <Step title="Define your audience">
    Use the filters to define the target contacts for your campaign. A live preview of your audience is shown on the right side of the screen.

    * **Labels** — Filter contacts that have one or more specific labels assigned.
    * **Conversation status** — Include contacts with open conversations, closed conversations, or both.
    * **Last interaction** — Filter contacts based on when they last interacted on the platform.
    * **Field filter** — Filter by contact fields such as name, email, phone number, or custom fields that meet a specific condition.

    <Tip>
      You can combine multiple filters to build a more precisely defined audience. For example, filter by label and last interaction, or by conversation status and a custom field value.
    </Tip>
  </Step>

  <Step title="Compose the message">
    Choose and customize what will be sent to your audience.

    **Templates and Quick Replies**

    Use templates or quick replies already saved in the platform. This option also supports sending **images** or **files**. You can personalize variables — such as name, phone number, email, or custom fields — with each contact's individual information.

    **Plain text**

    Write the text directly in the editor. You can use variables like name, phone number, email, or custom fields to personalize each message for its recipient.
  </Step>

  <Step title="Review and confirm">
    Check that all settings are correct before launching. Once you have reviewed the details:

    * Click **Save and start** to launch the campaign immediately.
    * Click **Save and schedule** if you selected the scheduling option — the campaign will run automatically at the date and time you specified.
  </Step>

  <Step title="Track campaign performance">
    After the campaign is running, you can monitor it in real time. View metrics such as how many messages were sent, delivered, and read, along with other delivery details.

    See [Monitor and manage your BluBash campaigns](/campaigns/manage-campaigns) for more information.
  </Step>
</Steps>

## Next steps

<CardGroup cols={2}>
  <Card title="Manage campaigns" icon="chart-bar" href="/campaigns/manage-campaigns">
    View, filter, and track the performance of your campaigns.
  </Card>

  <Card title="Campaigns overview" icon="book-open" href="/campaigns/campaigns-introduction">
    Go back to the campaigns introduction.
  </Card>
</CardGroup>