> ## Documentation Index
> Fetch the complete documentation index at: https://docs.blubash.io/llms.txt
> Use this file to discover all available pages before exploring further.

# BluBash: AI-powered WhatsApp customer service

> BluBash is a SaaS platform that centralizes WhatsApp customer service, combining AI agents, bulk campaigns, and team management in one place.

BluBash is a SaaS platform built for teams that manage customer communication over WhatsApp. It brings together AI-driven automation, channel management, contact organization, and bulk messaging so your team can handle conversations at any scale — without switching between tools.

## What you can do with BluBash

<CardGroup cols={2}>
  <Card title="Conversations" icon="message-circle" href="/conversations/start-new-attendance">
    Manage inbound and outbound WhatsApp conversations from a unified inbox. Assign, transfer, tag, and close conversations from one place.
  </Card>

  <Card title="AI Agents" icon="bot" href="/ai-agents/what-are-ai-agents">
    Create AI agents that respond to customers 24/7, handle common questions, and hand off to human agents when needed.
  </Card>

  <Card title="Campaigns" icon="megaphone" href="/campaigns/campaigns-introduction">
    Send bulk WhatsApp messages to your contact list using Meta-approved templates. Schedule, track, and manage all your campaigns in one view.
  </Card>

  <Card title="Channels" icon="wifi" href="/channels/create-channel">
    Connect WhatsApp numbers to BluBash using the Lite integration or the Official WhatsApp Business API. Manage multiple channels from the same account.
  </Card>

  <Card title="Templates & Quick Replies" icon="file-text" href="/templates/what-are-templates-quick-replies">
    Build and submit Meta-approved message templates for outbound conversations. Create quick replies to speed up common responses.
  </Card>

  <Card title="API Reference" icon="code-xml" href="/developers/introduction">
    Integrate BluBash into your systems using the REST API. Programmatically manage channels, trigger campaigns, and more.
  </Card>
</CardGroup>

## Who BluBash is for

BluBash is designed for customer service teams, sales teams, and operations teams that use WhatsApp as their primary communication channel. Whether you're a small support team handling dozens of conversations a day or a larger operation managing thousands, BluBash scales with you.

<Info>
  BluBash supports two WhatsApp connection types: **WhatsApp Lite** for quick setup using an existing number, and **WhatsApp Official API** for businesses that need the full Meta-verified integration.
</Info>

## Key capabilities

* **AI agents** — Configure agents that automatically handle incoming messages, follow custom instructions, and escalate to human agents when required.
* **Team management** — Invite team members, assign roles, and organize agents into teams mapped to your departments.
* **Contact management** — Store and organize customer contacts with tags, custom fields, and full activity history.
* **Bulk campaigns** — Reach your entire contact list or a filtered segment with a single WhatsApp campaign.
* **Message templates** — Create and manage Meta-approved templates needed to initiate conversations outside the 24-hour messaging window.
* **REST API** — Connect BluBash to your existing tools and workflows using the developer API.

## Where to start

If you're setting up BluBash for the first time, follow the [implementation guide](/implementation-guide) to walk through every configuration step in the right order.