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BluBash AI agents serve your customers on your channels: WhatsApp, Instagram and Webchat. They understand messages, answer based on what you taught them, take actions such as adding notes and applying tags, and resolve routine requests on their own. When a conversation needs a person, the agent transfers it to the right team with the context recorded.
AI agent Lia serving a customer on WhatsApp

What AI agents do for you

Service at any hour

They answer in seconds, including outside your team’s working hours.

All your channels

The same agent can serve WhatsApp, Instagram and the Webchat on your website.

Less load on the team

They resolve routine requests and leave to the team what requires a decision.

Lead qualification

They ask the right questions and hand Sales a lead that is already qualified.

Automatic actions

They create and move deals in Pipelines, send media, add notes, apply tags, transfer conversations and query external systems.

Your brand's tone

They talk in the tone you choose: Formal, Normal or Relaxed.

How an AI agent works

1

You create the agent

You define the name, purpose, tone, behavior and company information in the creation wizard.
2

You teach the agent

In the Trainings tab, you add text, files and your company website. The agent answers based on this content.
3

You define what it can do

In the Skills tab, you turn on native skills and set up tags, transfers, media sending and deal management in Pipelines. In the Apps tab, you connect external APIs and tools such as Google Calendar, Asaas and RD Station. In the Settings tab, you adjust the conversation style.
4

You test

In Test Agent, you simulate conversations and check the answers and the skills executed.
5

You link the agent to channels

In Channels, you choose the agent in the AI Agent (Optional) field of each channel. New conversations on that channel are then handled by the agent.
6

The agent and the team work together

The agent resolves routine requests and transfers the rest. The team hands the conversation back to the agent with Handoff to AI and takes it back with Take Over.
See hybrid service step by step →

Where the agent works

Each channel has at most one linked AI agent. The same agent can be linked to several channels: use a single agent for WhatsApp, Instagram and Webchat, or create specific agents for each channel.

Agent tabs

The Test Agent button, in the top right corner of the agent page, opens the test chat.

Available purposes

Who can manage agents

Only the Administrator role creates, configures, activates, deactivates and deletes AI agents. Manager and Member work on the conversations handled by agents, including handing conversations off to AI and taking over conversations from AI. Roles and permissions →

Limits and precautions

  • The number of agents active at the same time depends on your plan.
  • Trainings and voice responses consume AI credits.
  • The agent answers based on what it was taught and configured. Review the training whenever products, prices or procedures change.
  • The AI agent only acts in the Pipelines and stages you unlocked in the Manage deals skill. Review the skill whenever you change the stages.
Start with an agent that answers frequent questions and routes to the team. Adjust the training based on real conversations and gradually increase what it resolves on its own.

Next steps

Create an AI agent

Set up profile and company and review in a few minutes.

Hybrid service

See how AI and the team share the work.