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Channels are the communication connections that bring customer conversations into BluBash. When you create a channel, you choose a WhatsApp connection type, give the channel a name, assign it to a team, and optionally attach an AI agent to handle replies automatically.

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Prerequisites

Before you begin, decide which connection type fits your use case:
  • WhatsApp Lite — connects via QR code scan. Simpler to set up, but not recommended for high-volume or bulk sends.
  • WhatsApp Business API (Official) — Meta-approved integration. Required for message templates, campaigns, and production-grade reliability. You will need credentials from Meta Business Manager.
1

Open Channels

In the left sidebar, click Channels. You will see a list of all channels already configured in your workspace.
2

Click Add Channel

In the top-right corner, click Add Channel. A dialog opens with the available channel types.
3

Choose a channel type

Select one of the following options:
  • WhatsApp Business (Official) — for Meta Business API integration.
  • WhatsApp Lite — for quick setup via QR code.
Each channel type has different requirements. WhatsApp Business (Official) requires Meta credentials, while WhatsApp Lite uses a QR code to connect.
4

Fill in the basic details

Complete the channel configuration form:
  • Channel name — choose a descriptive identifier, for example “WhatsApp Sales” or “WhatsApp Support”.
  • Default team — select the team that will receive conversations from this channel.
  • AI agent (optional) — choose an AI agent to reply automatically, or leave it as “None” for manual handling.
The Default team field is required. All conversations from this channel will be routed to that team initially.
5

Complete the channel-specific setup

Depending on the type you selected:
6

Finish

After completing the setup, the channel is created. Its status will be Active (for Official channels with valid credentials) or Configuration (for Lite channels awaiting a QR code scan).You are redirected to the channel detail page.
After creating the channel, you can edit the name, default team, and AI agent at any time from the channel detail page.