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BluBash is an AI-powered conversational CRM. AI agents serve your customers around the clock on WhatsApp, on Instagram and in the chat on your website. They handle routine requests, qualify leads and organize every conversation. Your team takes over when someone needs to negotiate, decide or analyze, and follows each customer in Pipelines until the process is complete.

From the first contact with the AI to the deal derived for the next area

What you can do with BluBash

AI agents

Available 24 hours a day. They answer based on what you taught them, add notes, apply tags and transfer to the right team.

Hybrid service

AI and team in the same conversation. The AI prepares the case, a team member takes over with full context and can hand the conversation back to the AI.

Conversations

A single inbox for WhatsApp, Instagram and Webchat, with filters, transfers, internal notes, templates and closing.

Pipelines

Track sales, onboarding, support, collections or any staged process, with automatic derivation between areas.

Reports & Insights

Conversation volume and distribution, satisfaction, and an AI quality analysis of each conversation.

Campaigns

Send bulk WhatsApp messages with Meta-approved templates to segmented lists.

Service channels

Every channel lands in the same Conversations inbox. Your team replies from one place, and the AI agent can serve on any of them.
Telegram and Email appear on the channels screen as Coming soon.
Create a channel →

How the features connect

1

The customer reaches out on one of your channels

The message arrives through WhatsApp, Instagram Direct or the website widget and lands in the inbox of the channel’s default team.
2

The AI agent answers first

If the channel has an AI agent linked, it answers questions, qualifies the lead, adds a summary note and applies tags.
3

The team takes over when needed

The agent transfers to the right team. The team member reads the history and notes and continues the conversation. When the human part is done, they can hand the conversation back to the AI.
4

The process becomes a deal

The team member creates the deal in a Pipeline from the conversation itself and tracks stages, tasks and deadlines.
5

The next area receives it automatically

When the deal is won, derivation creates a new deal in the next area’s Pipeline, such as Onboarding or Legal.
6

The manager tracks the numbers

Reports show volume, satisfaction and how much the AI handled on its own. The AI analysis scores the quality of each conversation.

Who BluBash is for

BluBash serves operations that sell to, support or follow up with customers through messaging: sales teams, support, customer success, collections and onboarding. It works for one person handling a few conversations a day and for several teams handling thousands, because distribution, roles and permissions are set per team.

Where to start

Key concepts

Contact, conversation, deal, Pipeline, team and channel: understand them before you configure.

Implementation guide

The right order to set up your account, from the first team to the first hybrid conversation.

FAQ

Straight answers to the most common questions from new users.

Developer API

Integrate BluBash with your systems to manage channels and trigger campaigns.
BluBash is an official Meta partner. For WhatsApp, you choose between WhatsApp Lite, connected by QR code, and the official WhatsApp Business API, recommended for operations that need templates, campaigns, high volume and stability.