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Campaigns send the same message, personalized with each contact’s data, to many contacts at once. Use them for promotions, launches, reminders, re-engagement, surveys, and automatic welcome or post-sale messages.
BluBash campaigns are sent only through WhatsApp. Instagram and Webchat are receptive-only channels and do not appear in the campaign channel selection.

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Campaign types

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Who can use it

The Campaigns feature depends on your plan. In the channel selection, only the WhatsApp channels you are allowed to use appear.

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Which WhatsApp connection to use

Do not use WhatsApp Lite for bulk sends. WhatsApp can suspend or permanently ban the number, and you lose your service channel with it.

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Meta rules for the official API

The rules below are defined by Meta and apply to any send through the official WhatsApp API. BluBash does not change these rules.

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Opt-in

Send proactive messages only to contacts who agreed to receive communications from your company on WhatsApp. Keep a record of that consent, for example in a tag or additional field. Sending without opt-in increases blocks and reports, which lowers the number’s quality.

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The 24-hour window

  • After the contact’s last message, you have 24 hours to send free-form messages.
  • Outside the window, you can only start the conversation with an approved template.
  • When the contact replies, the window opens again.
That is why campaigns to your general base should use Template. Manual text messages and quick replies only reach contacts who interacted in the last 24 hours.

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Templates and categories

Templates go through Meta approval before use. The category defines the purpose and affects the cost: See What are templates and quick replies →.

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Costs

Meta charges for template messages sent through the official API. The price depends on the template category and the recipient’s country, and it is defined and updated by Meta. BluBash does not set these prices. Check the current rules in the Meta Business Help Center before planning large sends.

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Sending limits and quality

Meta limits how many different contacts each number can reach with business-initiated messages in a given period, and adjusts that limit according to the number’s quality. Blocks and reports lower the quality and can restrict the number. Track your number’s quality and limit in Meta Business Manager. In BluBash, you also control the campaign’s Sending speed, from 1 to 300 messages per minute.

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What happens when the contact replies

Each reply to a campaign arrives as a conversation on the WhatsApp channel used for the send. From there, the hybrid service configured for the channel applies: the AI agent can reply, qualify, and transfer to your team, and your team continues the conversation and records deals in Pipelines.
Before a large campaign, review the AI agent’s training with the questions the offer is likely to generate. This way the agent handles the peak of replies with confidence and transfers only what needs your team.
Each send is also recorded in the contact’s History, as Campaign sent, Campaign delivered, Campaign read, or Campaign failed.

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Next steps

Create a campaign

Follow the step-by-step wizard.

Manage campaigns

Track metrics and pause, resume, or cancel sends.

Create a template

Create templates to send through the official API.

Official WhatsApp

Connect the official WhatsApp API.