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Variables are numbered placeholders, such as {{1}} and {{2}}, that you put in the text of a template or a quick reply. At send time, each variable is replaced with a real value, such as the contact name or the order number. This way, a single message works for every contact without losing personalization.

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How they work

Saved example:
Message received by the contact:

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Where to use variables

The Add Variable button automatically inserts the next free number. You do not need to track the numbering manually.

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Insert variables when creating

1

Place the cursor in the text

In the template Body, the Header Text, or the quick reply Message, click where the variable should go.
2

Click Add Variable

BluBash inserts the next available variable. In the header, the variable is always {{1}}.
3

Fill in the examples

In Variable Examples, type a sample value for each variable. The examples appear in the Preview and are not sent to the contact.

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Fill in variables when sending

When a team member picks a template or quick reply with variables in a conversation, BluBash opens the fill-in fields:
  • The first variable is already filled with the contact name, when there is one.
  • For each variable, the team member types the value or clicks the field icon to pick contact data.
  • The data is grouped into Basic Fields (name, email, and phone), Additional Information, and Additional Fields (the contact’s custom fields).
  • All variables must be filled in to send. Check the result in Message Preview.
Send templates and quick replies → · Use custom fields →

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Variables and the AI agent

The data the AI agent collects and saves on the contact, such as name and email, is available to fill in variables. When the native Update contact skill is on for the AI agent, your team gets the contact with more data ready to personalize templates and quick replies. AI agent settings →

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Best practices

  • Put text before and after template variables. Meta often rejects templates that start or end with a variable.
  • Do not stack variables. Avoid {{1}} {{2}} side by side with no text between them.
  • Give context. The Meta reviewer needs to understand what each variable stands for.
  • Keep contact data up to date. A variable filled with wrong data reaches the customer wrong.
  • Check the preview before sending. Verify names, numbers, and dates.

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Common errors

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Next steps

Create a template

Build a template with variables.

Create a quick reply

Use variables in ready-made messages.