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BluBash has two types of ready-made messages: message templates and quick replies. Both live on the same page, Templates & Quick Replies, but they follow different rules for approval, channels, and usage.
  • Message Template: a structured message that Meta must approve before use. It exists only for the WhatsApp Business API.
  • Quick Reply: a ready-to-use message with no approval. It works on every channel.

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Message templates

On the WhatsApp Business API, Meta only allows free-form messages for 24 hours after the contact’s last message. Outside that window, the only way to reach the contact is to send an approved template. Use templates to:
  • Start a conversation with a contact who has never written to you.
  • Resume a conversation after more than 24 hours without a message from the contact.
  • Send notifications: order confirmations, appointment reminders, payment notices.
  • Run campaigns on the WhatsApp Business API.
Every template has a Meta category, which defines the allowed content and how Meta charges for the send:
Meta charges for template sends directly on your Meta account. The price depends on the template category and the recipient’s country. BluBash does not set these prices. Check the current rules in the Meta Business Help Center.

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Quick replies

Quick replies are a bank of ready-made messages your team uses during conversations. They do not go through Meta, are available as soon as you create them, and can contain text, an image, a video, a document, or contact cards. Use quick replies for:
  • Greetings and team member introductions.
  • Frequently asked questions: delivery times, payment methods, return policy.
  • Fixed information: address, business hours, payment details.
  • Materials: PDF catalog, price list, demo video.
  • Standardized sign-offs.

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Key differences

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Rules by channel

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Templates, quick replies, and the AI agent

In hybrid service, the AI agent handles the first contact and transfers to your team when needed. Ready-made messages come in at the two points where a team member acts:
  • After the transfer: the team member takes over the conversation and uses quick replies to keep your company’s standard without retyping everything.
  • Contact who stopped replying: if more than 24 hours have passed on the WhatsApp Business API, the team member sends a template to resume. When the contact replies, the window reopens.
Hybrid service →

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Who creates and who uses

The page lists only what you can see: templates from your channels and quick replies from your teams. Roles and permissions →

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Next steps

Create a template

Build the template and submit it for Meta approval.

Create a quick reply

Save ready-made messages for your team.

Use variables

Personalize messages with contact data.

Send in a conversation

See how your team uses templates and quick replies.