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A Pipeline is a board with stages that your deals move through until they end as Won or Lost. It works for any process in your company, not only sales: customer onboarding, support requests, collections, legal cases, recruiting. In BluBash, the Pipeline sits next to your conversations. The AI agent serves and qualifies the customer on WhatsApp, Instagram or Webchat, transfers to your team, and the team tracks the rest of the process on the board.
Sales pipeline board with the New lead, Qualification, Proposal sent and Negotiation columns

Sales Pipeline with deals in each stage

Board, filters, deal record, reasons and derivation

When to use a Pipeline

Use a Pipeline whenever the work with a customer has a beginning, a middle and an end, and you need to know where each customer stands. Examples:
  • Sales: from first contact to a won or lost deal.
  • Onboarding: from signed contract to go-live.
  • Support: from an open request to resolution.
  • Collections: from an open invoice to payment.
If the interaction ends in the conversation itself (a question answered by the AI agent, for example), you do not need to create a deal.

How a Pipeline is organized

Stages

The board columns. Each open stage can have a maximum time. When a deal exceeds it, the card is highlighted.

Deals

The board cards. Each deal belongs to a contact and holds amount, owner, priority, close date, notes, tasks and history.

Won and Lost

The end stages. Every deal ends in one of them, with the reason recorded when the Pipeline asks for it.

Teams

Who can access the Pipeline. Access comes from the team: members of a linked team can see the Pipeline and its deals.

Ready-made templates

When you create a Pipeline, you choose a starting point. Templates are only suggested stages, fields and reasons. You can change everything later. See the creation walkthrough →

Conversations and deals are different things

The conversation measures service: who is waiting for a reply, how long the customer waited, whether they were satisfied. The deal measures the process: which stage the customer is in, how much it is worth and how long it has been stuck. Day to day, the AI agent qualifies the customer in the conversation and transfers to the team with a summary. The team member creates the deal without leaving the conversation and tracks the rest in the Pipeline. The same contact can have several open deals at once, each in a Pipeline.
The AI agent does not create deals yet. Your team creates them, from the conversation or from the board.

Who can do what

Roles and permissions →

Best practices

  • Create one Pipeline per process, not per person. Use the Mine view so each team member sees only their own deals.
  • Keep few stages, each with a clear entry criterion.
  • Do not create discard stages such as “Not interested”. Use Lost with a reason. Learn why →
  • Hand the customer from one area to the next with derivation, without losing the source area’s result.
Learn the BluBash key concepts → · Hybrid service →

Next steps

Create a Pipeline

Walk through the creation wizard, from template to review.

Work with deals

Create, move, annotate and track deals day to day.

Won, Lost and reasons

How to close deals and why to record the reason.

Deal derivation

Hand the deal to the next area without losing its history.